Pet care business goes from virtually nothing to the top of Google in under 1 year
Achieved consistent growth in website traffic and huge gains in competitive keyword rankings. In less than 12 months, ranked higher than seasoned competitors. Content marketing became a huge part of attracting and informing the ideal customer base.
37+
2,033%
80
Achieved SEO score of 80. Scores in the 80-100 range indicate that a website meets top-quality standards for technical SEO.
The Company
From being unknown to being the leading pet care business in town (in under a year.)
The Challenge
They had some referral business from past clients but their online presence was almost non-existent (and they were virtually unknown in the community.)
The Solution
What Optim Marketing did to achieve results
- Successfully ranked over 37 keyword terms on the first page of Google. Most of which was achieved within the first 8 months!
- 2,033% percent increase in traffic since starting with Optim Marketing. From literally 15 organic visits in the first month to 320+ visitors by the 8th month!
- Achieved an SEO score of 80. A score in this range indicates that a website is meeting top-quality standards for technical SEO, thus ranking higher and being more visible than competitors.
Within four months, Whisker Watchers had to start hiring more staff members to keep up with the increase in work. By the sixth month, they were booking out for months in advance, to include the next calendar year.
We work hard to create the proper Local Business structure, generating dozens of pages of content clearly explaining all of the pet care services available. Our goal was to increase ranking and traffic in multiple areas, starting with Prescott. We targeted a variety of keywords with a hyper-focus on the most profitable services. We also worked to increase their brand authority through Offsite Content Marketing with some Conversion Rate Optimization to help create a positive user experience.
The Proof (Results)
Highlights:
- Ranked in Google Top 3 Map Pack in under 1 year.
- Also ranked organically above Google Top 3 Map Pack.
- Showing up on first page of Google, in leading positions.
- Showing in leading positions for brand keywords, broad keywords, and specific keywords.
- Beat out top competitors who have seasoned online presence (9-14 yr advantage)
Even More Proof (Results)
Increase in organic traffic
Steady growth in one-year period with 30,300 impressions on the website. Over half of total traffic comes from new organic searches on Google.
Extra Insights
Lessons learned
Because Optim Marketing created a solid foundation with the site content and structure from the very beginning of the campaign, it allowed us to jump-start Whisker Watchers’ success. We thought through Site Structure and Content, with a focus on customer experience to work magic. Whisker Watchers’ traffic increased substantially within four months, hitting its peak by the 12th month.
Climbing the ranks of Google
Recognition
"Optim created and executed a great strategy."
“Optim Marketing created a plan to really target qualified leads and growth for our small service company. The reports and tracking feature are the best because as a small business, we get full transparency and clarity on what is going on behind the scenes to make sure we’re on track. We went from being unranked and unknown as a business in our hometown to the front page of Google in just a few months! We’ve already received bookings for the first six months of the next calendar year. So ecstatic and looking forward to seeing how our rankings change over the next few months.”
Sharry Scott
Owner at Whisker Watchers