Driving new customers and sales growth for cosmetic training center

Achieved first page ranking for niche cosmetic laser training courses


Successfully ranked keyword terms on the first page of Google.


Increase in traffic since starting with Optim Marketing.


Achieved SEO score of 80 (80-100) indicates that a website meets top-quality standards for technical SEO.

The Company

Cosmetic Laser Training Center

As an approved training center for cosmetic lasers, Integrated Laser Solutions offers opportunities at every career level, from those looking to begin a new profession, to experienced estheticians and medical practitioners wanting to start a cosmetic laser practice.

The Challenge

They lacked online presence and needed to get found for very specific training courses

They needed a website that portrayed professionalism and a high level of competency in their field. Optim Marketing designed and developed a website, content, and performed on-site SEO that now ranks Integrated Laser Solutions on the first page of Google for specific industry keywords.

The Solution

What Optim Marketing did to achieve results

  • Successfully ranked over 20 keyword terms on the first page of Google.
  • 850% percent increase in traffic since starting with Optim Marketing. From less than 100 organic visits in the first month to 19+ daily visitors by the 9th month!
  • Achieved an SEO score of 80. A score in this range indicates that a website is meeting top-quality standards for technical SEO, thus ranking higher and being more visible than competitors.

Within nine months, Integrated Laser Solutions ranked on the first page of Google for specific industry terms related to cosmetic laser training. We worked hard to generate website pages with content clearly explaining the benefits of the training center and experienced staff.

Our goal was to increase ranking and traffic in northern Arizona, starting with Prescott. By targeted a variety of keywords with a hyper-focus on training courses and certifications, we were able to drive new leads and sales growth while increasing brand authority to help engender trust in their training center.

Increase in organic traffic

Significant increase in number of daily visitors, ranking on the first page of Google for the right keywords.


"Success in communicating with the right clients."

“Optim has developed and managed multiple websites for my businesses. They are always presenting countless ideas on how to succeed in communicating with the community and our clients. The monthly reports really help us to see what’s working and what we need to work on.”

Cherie Morgan, Clinical Director at Integrated Laser Solutions

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